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I guess by incorporating ecotourism as well as cultural and historical tourism
Personally I think we should try to make tourists as well as those in tourism industry more aware of damage they can do. Probably this can easily be achieved with tourists (still not everyone is ready to spend two days in a wild), but I'm not so sure about tourism industry since many do benefit from building hotels, resorts, and other tourist attractions. Probably they should make them eco friendly.